Brand Guidelines

Our brand identity guidelines ensure consistent representation of HamdukDrive across all touchpoints and communications.

Logo Usage

Primary Logo

HamdukDrive Primary Logo

Use the primary logo on light backgrounds. Maintain clear space equal to the height of the "H" in HamdukDrive around all sides.

Logo for Dark Backgrounds

HamdukDrive Dark Logo

Use the white version of our logo on dark backgrounds. Ensure sufficient contrast for optimal visibility and brand recognition.

Logo Do's and Don'ts

Do

  • • Use the provided logo files without modification
  • • Maintain minimum clear space around the logo
  • • Use appropriate logo version for background color
  • • Scale proportionally to maintain aspect ratio
  • • Use high-resolution files for print materials

Don't

  • • Alter, distort, or recreate the logo
  • • Change logo colors or add effects
  • • Place logo on busy or low-contrast backgrounds
  • • Rotate or skew the logo
  • • Use outdated or unofficial logo versions

Color Palette

Primary Teal

HEX: #0F6B63
RGB: 15, 107, 99
CMYK: 86, 0, 7, 58

Accent Orange

HEX: #FF8A00
RGB: 255, 138, 0
CMYK: 0, 46, 100, 0

Light Gray

HEX: #F6F7F9
RGB: 246, 247, 249
CMYK: 1, 1, 0, 2

Pure White

HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

Color Usage Guidelines

Primary Applications

  • • Use Primary Teal for main brand elements and CTAs
  • • Accent Orange for highlights and secondary actions
  • • Light Gray for backgrounds and subtle elements
  • • White for text on dark backgrounds and clean spaces

Accessibility

  • • Ensure WCAG AA contrast ratios (4.5:1 minimum)
  • • Test color combinations for accessibility
  • • Provide alternative indicators beyond color alone
  • • Consider color blindness in design decisions

Typography

Primary Typeface

Poppins

Used for headings, titles, and emphasis text. Available in Regular, Medium, SemiBold, and Bold weights.

Bold - Headlines & Titles
SemiBold - Subheadings
Medium - Emphasis
Regular - Body Text

Secondary Typeface

Inter

Used for body text, captions, and interface elements. Optimized for readability at all sizes.

Bold - Important Information
SemiBold - Labels & Navigation
Medium - Interface Text
Regular - Body Text & Paragraphs

Typography Scale

Heading 1 - 36px/Bold

Main page titles and hero headings

Heading 2 - 30px/Bold

Section headings and major divisions

Heading 3 - 24px/SemiBold

Subsection headings

Heading 4 - 20px/SemiBold

Card titles and component headings

Body Large - 18px/Regular

Lead paragraphs and important text

Body Regular - 16px/Regular

Standard body text and paragraphs

Body Small - 14px/Regular

Captions, labels, and secondary text

Layout & Spacing

Grid System

  • • 12-column grid system for desktop layouts
  • • 16px base unit for consistent spacing
  • • Maximum content width: 1200px
  • • Responsive breakpoints: 768px, 1024px, 1200px
  • • 24px gutters between columns

Spacing Scale

4px - Micro spacing
8px - Small spacing
16px - Base spacing
24px - Medium spacing
32px - Large spacing
48px - Extra large spacing

Download Resources

Access our complete brand asset library including logos, fonts, templates, and detailed guidelines.

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